This, it says in the complaints filed on Wednesday, violates the GDPR’s requirement for personal data to be processed in a way that ensures they are properly secured, including against unauthorized or unlawful processing and against accidental loss. The complaint argues that when a person visits a website, intimate personal data that describe them and what they are doing online is broadcast to tens or hundreds of companies without their knowledge in order to auction and place ads. Despite the two-year lead-in period before the GDPR, adtech companies have failed to comply,” Brave’s chief policy officer Johnny Ryan told Reuters.
“There is a massive and systematic data breach at the heart of the behavioral advertising industry. Brave and the co-plaintiffs say Google and others are playing fast and loose with people’s data. The GDPR seeks to ensure that individuals have greater control over the data that companies hold about them. The petitioners say they want to trigger an article in the new European General Data Protection Regulation (GDPR) requiring an EU-wide investigation, making it a test case for a new European Data Protection Board created to give the privacy regime more teeth.
COLOGNE, Germany (Reuters) - Brave, a privacy-focused web browser set up by Silicon Valley engineering guru Brendan Eich, filed privacy complaints in Britain and Ireland that could become a test case against search company Google and other digital advertising firms.
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